Artisan growth and success consulting
I've stood behind the table. Let me help with yours.
I spent four years of weekends selling at farmers markets and craft markets, first with Epic Beard Company and then with Rustic Cravings small-batch granola. I learned what makers actually run into, and I help artisans and crafters get started, get found, and get paid.
What the market taught me
Two businesses, two very different tables, and the same lesson both times.
I started before I felt ready.
I got into growing a beard and saw that nobody locally served the guys doing the same. I started as a pop-up vendor, sourcing quality beard care to begin with. Every sale was a chance to teach, and customers taught me right back. Once I knew enough, I started making my own blends.
I found the gap in the vendor list.
The market's monthly newsletter kept asking for granola. I tested recipes in my own kitchen, handed samples to other vendors for honest feedback, and set three rules: Florida orange blossom honey, no added sugars, and no artificial flavors. Then I got creative with spicy, savory, tropical, and dark chocolate flavors.
Because granola is food, I also learned labeling, registration, and insurance firsthand.
Where I can help
Workshops I can run for your group, or one-on-one coaching. I'll tell you honestly which fits.
Branding for crafters and artists
Your brand statement, colors, fonts, and story, so your table and your Instagram look like the same person made them.
Social media basics
A hands-on workshop covering Instagram, Facebook, Pinterest, TikTok, Etsy, a simple content plan, and a website.
Marketing for makers
How to market online, offline, in person, and through your network while staying true to your own voice.
12-week coaching
Six modules from confidence to sales: goals, self-doubt, your unique talents, pricing, an online presence, and selling.
Every business idea has massive potential. Take action today.
Who this is for
- The new crafter who is ready to turn a hobby into a business and nervous about putting work out there.
- The market vendor who wants to grow beyond one table and one weekend.
- The experienced artist adding classes, online courses, or a better website.
- The hobbyist who isn't sure how to price, where to sell, or if anyone will buy.
- The DIYer who wants to sell their work and teach others to make it.
Getting started at market
I'm writing a book and resource guide for new market vendors. It walks the whole path: starting with an idea, setting up your business, researching events, meeting requirements, preparing, marketing your presence, the day of the event, and talking to customers. It's in the works, and I'll let you know when it's ready.